Researcher
Professor Theo Lynn is (Full) Professor of Digital Business at DCU Business School. Professor Lynn specializes in the role of digital technologies in transforming business and society. His main teaching areas are strategy and digital marketing. He has been published widely including JASIST, the European Journal of Marketing, Information, Communications and Society, Computers and Human Behavior, New Media & Society, the Journal of Distributed and Parallel Computing, the International Journal of Advertising, European Planning Studies and others. He is the Series Editor on the Palgrave Studies in Digital Business & Enabling Technologies. He is a regular speaker at both academic and industry conferences.